Alex Morgan
Alex Morgan
Lead Coach & Founder

Alex founded ServicePro in 2014 after 12 years as an executive coach for tech and biotech leaders. Passionate about turning vague ambitions into measurable plans.

Focus areas: 1-on-1 executive coaching, founder mentorship, strategic positioning and personal brand work.

Diplomas & Certifications:
  • ICF Professional Certified Coach (PCC)
  • MBA, INSEAD
Jordan Reyes
Jordan Reyes
Business Strategy Lead

Jordan spent 15 years inside management consultancies before joining ServicePro to focus on founders and small-team strategy. Known for blunt feedback, delivered kindly.

Focus areas: Go-to-market plans, pricing audits, growth diagnostics and quarterly strategy sprints.

Diplomas & Certifications:
  • MSc Strategic Management, LSE
  • Certified Management Consultant (CMC)
Sam Chen
Sam Chen
Team & Culture Coach

Sam designs and facilitates workshops that move teams from polite agreement to honest, productive conflict. Background in organizational psychology.

Focus areas: Team workshops, leadership offsites, feedback culture programs and team-coaching engagements.

Diplomas & Certifications:
  • MA Organizational Psychology, NYU
  • EMCC Senior Practitioner
  • Certified Facilitator (IAF)
Priya Kapoor
Priya Kapoor
Wellness & Performance Coach

Priya works with high-performers recovering from burnout, and with leaders rebuilding sustainable routines. Combines coaching with practical habit science.

Focus areas: 1-on-1 wellness coaching, habit design programs, post-burnout recovery plans and energy management.

Diplomas & Certifications:
  • ICF Associate Certified Coach (ACC)
  • Diploma in Health Coaching, IIN
  • Mindfulness Teacher Training (MBSR)